We want to create amazing products for you
We research, design and develop our products in our home town Zurich, Switzerland and do so together with renowned partners from industry and research.
Tailored to your needs
We distribute thousands of product samples every year. With the feedback we receive, we develop products that are not only effective, functional and pain-free, but also optimally adapted to your needs.
The combination for protection and whitening
White teeth that are not healthy - that is not an option for us. We combine teeth whitening with effective protection of your teeth against harmful bacteria and caries.
Equally gentle and effective
We do not use doubtful ingredients such as hydrogen peroxide, tricolosane, SLS or parabens in our products.
Clinically tested efficiency and safety
To transparently show how good our products really are, we have them clinically tested.