White Now Routine
The routine that cares for and whitens your teeth. The White Now Routine combines our Colour Corrector Serum for last-minute whitening, Whitening Toothpaste Extra White for daily care and Whitening Strips for visible teeth whitening in just a few days.


Your routine for healthy, white teeth
Not only whiter, but also healthier. The routine for the best results.
Points of Sale
Our partners worldwide trust in our products. Find a retailer near you now.
Developed in Switzerland
We make white teeth healthy and healthy teeth white. To achieve this, we develop our products with Swiss experts and test them clinically for their safety and effectiveness.


Our Responsibility
We want to make a smile possible for everyone. That’s why we do business socially, sustainably and fairly.
Our products are vegan and not tested on animals.
From production to disposal at home, we offset all CO2 emissions.
With every purchase you support the Swiss non-profit “WASSER FÜR WASSER”.