Cruelty Free and Vegan

Animal products in our whitening products - absolutely not an option for us.

Our products are vegan and not tested on animals. They are also free from harmful ingredients - which means they are good for you and our environment. To guarantee the best possible efficacy and tolerance, our products have been tested in vitro / in a clinical study.

Climate Partners

Fresh air just like in our Swiss Alps.

From production to delivery and use of our products in your home, we completely offset the CO2 produced. We already ensure that as little CO2 as possible is consumed during production. To achieve this, we have, for example, kept our packaging in the smallest possible form factor.

Wasser für Wasser

Water is our most important resource and should be accessible to everyone.

For every product sold, we donate to the organisation Wasser für Wasser. The Swiss non-profit organisation gives people access to fresh drinking water. Through our donations, we can even give back more water than we use in the production of our products.

Wheat Straw

We are working on new and even more environmentally friendly materials.

We are developing new materials for our products to further reduce our carbon footprint. Our first product made from sustainable materials is our Toothbrush, which consists of 30% Wheat Straw, a waste product from the wheat industry. This means that the waste is returned to the production cycle as a raw material.